LinkedIn marketing insights

Weekly new articles on LinkedIn strategy, content, ads and social selling. Based on what we see working daily across 30+ B2B clients.

Content
GEO for MSPs: how AI helps clients find you
AI assistants like ChatGPT and Perplexity build MSP shortlists. Learn which signals (Clutch, Google Business Profile) get your MSP recommended.
August 7, 2026·8 min read
Content
Making technical docs findable for AI assistants
ChatGPT and Perplexity don't cite your docs? Learn how to structure technical documentation and changelogs so AI assistants use you as a source.
August 5, 2026·7 min read
Content
Writing an FAQ for AI assistants: step by step
Learn how IT marketers write an FAQ that ChatGPT, Perplexity and Gemini actually cite. Practical steps for GEO and AI visibility.
August 3, 2026·7 min read
Training
LinkedIn social selling training: when does it work?
What does LinkedIn social selling training really deliver? Learn when it works, what it asks of your team, and how Wildbos trains B2B sales teams.
July 31, 2026·8 min read
Training
Social selling training: how your team wins on LinkedIn
See how focused social selling training gets your sales team real results on LinkedIn. From SSI score to warm leads, all in one overview.
July 29, 2026·7 min read
Content
LinkedIn outsourcing: what should you hand off?
Which LinkedIn activities do you keep in-house and what do you outsource? A practical guide for B2B marketing managers.
July 27, 2026·8 min read
Strategy
LinkedIn video content strategy for B2B: the complete guide
Formats, technical specs, distribution and KPIs for LinkedIn video in B2B. A hands-on execution guide for marketers and founders in 2026.
July 22, 2026·8 min read
Content
Organic LinkedIn lead generation: the complete system
Generate B2B leads through LinkedIn without ads. A step-by-step system for companies in accounting, IT and HR tech.
July 20, 2026·8 min read
Content
LinkedIn ghostwriting agency: how do you choose?
What does a LinkedIn ghostwriting agency do? Compare agency, freelancer and DIY. See how Wildbos works and make the right call.
July 17, 2026·8 min read
Content
Organic LinkedIn lead generation: 4 levers
Generate warm B2B leads via LinkedIn with zero ad budget. Discover 4 proven levers for organic reach, thought leadership and social selling.
July 15, 2026·8 min read
Content
Outsourcing your LinkedIn content: how it actually works
What does outsourcing your LinkedIn content involve? Learn how Wildbos keeps your voice and whether ghostwriting fits you.
July 13, 2026·8 min read
Content
Cognitive surrender wrecks your LinkedIn authority
Wharton researchers called it cognitive surrender: AI takes over your thinking. Here's why it wrecks your LinkedIn credibility and what to do about it.
July 10, 2026·7 min read
Training
Choosing an enterprise LinkedIn social selling partner
What sets a real enterprise LinkedIn social selling partner apart from a tool vendor? Learn which questions to ask and how to make the right call.
July 8, 2026·7 min read
Training
LinkedIn social selling for financial institutions
How banks, insurers and asset managers reach decision-makers on LinkedIn and build qualified business relationships. A proven approach for 2026.
July 6, 2026·8 min read
Training
Social selling on LinkedIn: generating B2B leads
Learn how B2B pros use LinkedIn social selling to build visibility, earn authority, and turn conversations into pipeline. A complete guide.
July 3, 2026·9 min read
Ads
Organic LinkedIn lead generation without an ad budget
A practical guide to organic LinkedIn lead generation for B2B. The 4 levers, employee advocacy and how to measure leads without an ad budget.
July 1, 2026·5 min read
Content
How to choose a LinkedIn ghostwriting agency in the Netherlands
Compare LinkedIn ghostwriting agencies on price, approach and results. Learn which criteria actually matter before you outsource.
July 1, 2026·8 min read
Content
Outsourcing your LinkedIn content: smart or not?
When does outsourcing LinkedIn content pay off? Discover the signals, pitfalls, and what a B2B ghostwriting agency like Wildbos does for you.
June 26, 2026·7 min read
Content
What outsourcing LinkedIn costs in 2026: rates per package
What does outsourcing LinkedIn cost in 2026? See transparent rates per package, from one-off posts to full strategy. No hidden fees.
June 22, 2026·7 min read
Content
LinkedIn employee advocacy: more reach than company page
Why employees on LinkedIn generate more organic reach than company pages, and how to build an employee advocacy strategy that delivers B2B leads.
June 19, 2026·9 min read
Content
Employee advocacy on LinkedIn: more reach and leads
See how employee advocacy on LinkedIn in 2026 drives more organic reach and qualified B2B leads. Here's what it actually delivers.
June 17, 2026·9 min read
Content
KPMG AI report retracted: what this means for your LinkedIn
KPMG retracted an AI report in June 2026 over fabricated case studies. What does this mean for your LinkedIn credibility as a B2B marketer?
June 15, 2026·6 min read
Strategy
LinkedIn video strategy B2B: why video works in 2026
Discover why LinkedIn video is the most powerful B2B content format in 2026. Practical strategy, algorithm insights and concrete examples.
June 8, 2026·14 min read
Content
LinkedIn carousels B2B: from swipes to pipeline
Learn how to use LinkedIn carousels for B2B lead generation. From strategic slide structure to CTAs that turn engagement into commercial opportunities.
June 5, 2026·13 min read
Strategy
LinkedIn comments: why commenting beats posting
Discover how strategic LinkedIn commenting drives B2B visibility. From identifying the right posts to a 30-minute daily routine that builds pipeline.
June 2, 2026·9 min read
Strategy
The Best LinkedIn Content Agency for B2B
How to choose the best LinkedIn content agency for B2B. What separates real specialists from generic social media agencies. With data from a globally.
May 29, 2026·9 min read
Content
LinkedIn Company Page Management
Have your LinkedIn company page managed by specialists? Discover what it delivers, what it costs, and how the process works.
May 26, 2026·8 min read
Content
LinkedIn ghostwriting
LinkedIn ghostwriting for B2B: what it is, why it works, and how Wildbos helps executives and founders with proven results.
May 22, 2026·30 min
Strategy
How to choose the best LinkedIn marketing agency
Looking for a LinkedIn marketing agency? Discover what to look for, what it costs, and why specialization makes the difference.
May 19, 2026·9 min read
Content
Outsourcing LinkedIn posts: how it works (and what it costs)
What does it cost to have LinkedIn posts written for you? How does the process work? Compare freelance copywriter vs specialized agency. Including.
May 15, 2026·8 min read
Strategy
LinkedIn Strategy for B2B
Most B2B companies post without a plan on LinkedIn. Discover the 5-step framework that works: from audit to optimization, with real-world examples.
May 12, 2026·9 min read
Strategy
LinkedIn Content Calendar for B2B: 12-Week Framework
A LinkedIn content calendar for B2B is not a spreadsheet of dates. The 12-week framework: pillar topics, content mix and posting cadence that works.
May 8, 2026·9 min read
Strategy
LinkedIn Lead Generation B2B: A Proven Framework
LinkedIn lead generation for B2B: a proven 5-step framework with concrete KPIs. Discover how 30+ B2B accounts generate leads organically via LinkedIn.
May 5, 2026·8 min read
Content
Employee Advocacy on LinkedIn: A Practical Guide
How B2B companies turn employees into LinkedIn ambassadors. Pilot setup, content pillars, personal branding, and measuring results without expensive tools.
May 1, 2026·8 min read
Ads
LinkedIn Advertising for B2B: A Practical Guide
What LinkedIn advertising actually costs, which targeting mistakes to avoid, and how to set up B2B campaigns that convert. Based on managing 30+ accounts.
April 28, 2026·9 min read
Content
Personal Branding on LinkedIn for Directors
How directors build a personal brand on LinkedIn that drives trust and business. A practical 90-day plan based on managing 30+ accounts.
April 24, 2026·8 min read
Strategy
LinkedIn Algorithm 2026: What B2B Companies Need to Know
The LinkedIn algorithm in 2026 rewards expertise and real conversations. Discover what B2B companies need to change in their content strategy.
April 21, 2026·7 min read
Content
Outsourcing LinkedIn Content: 7 Signs It's Time
Wondering if you should outsource your LinkedIn content? Recognize these 7 signs and discover when an agency delivers more than doing it yourself.
April 17, 2026·7 min read
Sales
Social Selling on LinkedIn: The Complete B2B Guide
Social selling on LinkedIn for B2B: practical guide with strategy, SSI score tips, and a proven approach. From profile to pipeline in 8 weeks.
April 14, 2026·8 min read
Strategy
LinkedIn Company Page Optimization: The Complete Checklist
Complete checklist for optimizing your LinkedIn company page. From banner to CTA — everything you need for more reach and leads in B2B.
April 10, 2026·7 min read
Strategy
Thought Leadership on LinkedIn: From Expert to Authority
How to build thought leadership on LinkedIn. A proven strategy with concrete steps for B2B professionals who want to move from expert to recognized.
April 7, 2026·8 min read

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